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Your Ultimate Wedding-Planning Timeline

jeannette taylor wedding portugal ceremony
Abby Jiu Photography

Congratulations! The love of your life has popped the question, and you've said yes. Now that you're on the path to married bliss, it's time to make the most of your engagement period. Step one: Celebrate and —getting engaged is a big deal. Step two: Start to plan your wedding! If you're ready to begin prepping for the important occasion, you're probably wondering how best to tackle the planning process as a team. Sure, you know that you have to do a lot (or maybe you don't—in that case, buckle up!), but what exactly is on the horizon?


There are invitations to send, cakes to taste, seating charts to make, decorations to pick, and a whole lot more before you throw your celebration and officially tie the knot. Don't stress though—we'll be here for you every step of the way. To give you a preview of what's in store, look no further than this comprehensive and ultra-informative slideshow that walks you through it all.


We've pared down our tried-and-true approach to wedding planning, from 12 months out to the , to serve as your checklist. Ahead, a step-by-step timeline for every important task, from booking a reception site to distributing a wedding-day schedule to . We've included all of our means and methods, along with expert tips from event designers and across the country. Consider it a countdown to your new life together, and prepare for wedding planning to be a breeze!


If deciding who's coming (and who isn't) threatens to either bankrupt you or start a war with your families, many wedding planners recommend scaling back and honing in on the people who really matter. "Look at extending invitations not as a social obligation, but as being surrounded by those you love and who love you," says Todd Fiscus of . When couples are on the fence about someone, he suggests imagining you're hiring a car to take friends to dinner at a great restaurant followed by a night out dancing. Ask yourself whom you would most like to spend that kind of evening with instead of including "all the people you work with and everyone at your church."


Before you begin any sort of planning, it's crucial to determine how much you're willing to spend. While tradition deems the bride's parents responsible for wedding costs, modern day celebrations rarely stick to that rule. Instead, sit both your parents and your groom's parents down and politely decide if they'll be contributing, and if so, how much and for what.


"Draw up your guest list before booking your venue," says contributing editor David Stark, of in Brooklyn, New York. "There's nothing worse than falling in love with a locale and wanting way more guests than it can accommodate."


Every wedding venue has its pluses and minuses, so find a spot that's convenient, exciting, and cost-effective.


Also take into account its existing décor. "If you want a red, black, and chrome modern-art-inspired wedding, don't pick a plantation home and waste money trying to reinvent it," says Calder Clark, of in Charleston, South Carolina.


Once you love a venue, . Avoid , Stark says. "Travel is more expensive for guests, and you'll pay staffers overtime for working a holiday."


Throwing an outdoor fête? Make sure you love as much as your alfresco vision, and you won't spend your engagement stalking meteorologists. Bicoastal planner Lyndsey Hamilton, of , suggests booking a tent six months ahead so you won't be scrambling last minute. You can always cancel it if the weather looks good; you'll lose your deposit but will have gained peace of mind.


Ask people who love and support you to be attendants. You an even number of groomsmen and bridesmaids. Loved ones don't come in matched sets; your wedding party doesn't have to, either.


People will send gifts starting with the first party thrown for you, be it an engagement celebration or a shower. (ideally, at two national stores and one local) to make their lives easier.


It can take up to nine months for a gown you've ordered to be made; if you select one early, you'll avoid rush fees. Very short engagement? Don't panic. Purchase a sample from a bridal shop, or buy off of the rack from a store or resale website.


If the venue doesn't provide food, you'll want to start looking into now. When hiring a photographer or videographer, ask to see an entire wedding he or she has shot, not just the highlights. Also secure the band or DJ for your big day.


Consider for out-of-towners to stay in. And while you're at it, begin to build your , where guests can find travel information and even RSVP.


The first hint guests will have of your wedding's style is your invitations. Make sure they represent it well. Sending something too cutesy is confusing if you're having an elegant, formal wedding, warns Clark. "If the stationery is discordant, you might accidentally prepare people to dress inappropriately." If you're using a calligrapher, now would also be the time to book his or her services.


Likewise, send out save-the-dates if you feel your wedding requires them. They're best for or any other celebration that requires extra guest planning or travel booking.


Do you want a florist who just deals in blooms, or an event designer who handles flowers, lighting, and décor? Naturally, you'll want a bouquet and centerpieces (which should either be shorter than 14 inches or raised more than 24 to allow for conversation). But will you use flowers in other ways, such as for a cake topper or favors, or to ?


Either way, choose blooms that are in season. If specific flowers are a big part of your dreams, plan your wedding around when they're available. "You're not going to get peonies in September," notes Jeannie Savage, of in Los Angeles, California, unless you're willing to pay to have the late-spring buds imported.


It's helpful to bring images of arrangements you love and lists of your favorite flowers and those that hold sentimental value to you (maybe you want to echo the ones your grandmother carried in her bouquet). If there are blooms you want that are hard to find or expensive, use them sparingly in arrangements, or save them for your bouquet. Also be open to other suggestions or ponder floral alternatives like , potted topiaries and trees, , , foliage, branches, or millinery details. These last longer than flowers and can be more affordable.


If you're getting married in your church, synagogue, mosque, or temple, you likely know the clergyperson who'll be performing your service. When a ceremony combines religions and cultures, a unitarian minister is a good option. A judge or justice of the peace will serve if making it legal is what counts. And if you would like to be wed or relative, he or she can become ordained online (try ). Whatever route you choose, call the city or county clerk's office where you'll be marrying to see if you need to complete any extra procedures.


Your day-of dress isn't the only thing to worry about. Now's the time to choose what your bridesmaids will be wearing, from color (Solids or prints?) to style (Will dresses be uniform or ?) to length (Long, short, or something in between?). Make sure each 'maid has her dress ordered within this timeframe as well.


It may feel far away, but travel plans always require time. Figure out where you want to go and get started booking based on where you're headed and when.


Not all receptions need to involve a five-course dinner and dancing. Yours could be brunch, a cocktail affair, or an intimate family-style gathering. The few musts: The food, the cake, and the music ought to reflect you as a couple, work with the other elements of your celebration (a string quartet doesn't jibe with a barbecue picnic), and delight guests. So order your cake, determine your menu (and two weeks out), and discuss your music options between these months.


Also consider how guests will be served: A series of stations is ideal for a cocktail reception, while plated service is appropriate for a black-tie one. (And it's always fun to use a family recipe and share the story behind it.) Then, be sure to , and ask for some food to be boxed up for later when you're starving. This is also a good time to hire a , if using. If not, ask your venue about options for illuminating the band, DJ, or dance floor.


Copy ours below, or create your own play-by-play to keep things moving smoothly.


00 Cocktail hour starts.


1:00 The couple enter and have their first dance.


1:30 At a sit-down dinner, the first course is served. The host and best man offer toasts.


2:30 The main course is served.


3:00 The newlyweds dance with their folks; guests join in.


3:50 The cake is cut.


4:00 Cake and dessert are served.


4:45 The bouquet is tossed.


5:00 The bride and groom depart.


We're talking tents, , , you name it.


When it comes to tables, you can mix both square and round shapes at your reception. The only caveat: If you're going for , separate them every 50 people (25 per side), suggests Stark. Any longer and guests may have to walk around to get to the dance floor or restroom. Staffers will have to do the same to serve, delaying dinner.


If you're having a seated dinner, guests feel awkward when they don't know where to sit. Designate their table or a specific spot with a place card. Organize escort cards by alphabetizing last names (instead of listing guests by table number) so people can find theirs quickly, says Kathryn Kalabokes, of in San Francisco, California. Otherwise, "it takes them much longer to figure out where to go."


Also make time to book any needed transportation, including limos or party buses for the day-of.


Now that the dress is ordered, you'll need a few extra appointments to ensure that it fits like a glove. Start now, so you have plenty of time for alterations.


All invites should be sent at least six weeks ahead, allowing your guests adequate time to respond and ensuring that you'll get a reliable head count a week or two before the event. For destination or holiday-weekend weddings, the earlier they're sent, the better.


When it comes to walking down (and back up) the aisle, you can stick to the standard order. The groom waits at the altar as the wedding party enters, then the ring bearer and flower girl, then the bride escorted by her father or parents. Or, mix it up. You might ask a person of mutual importance to escort both of you, one on each arm; walk one behind the other with your respective parents; or proceed down the aisle together hand in hand.


Do keep guests comfortable and provide seating, even if the ceremony is 10 minutes or less. Don't make Grandma stand or torture Uncle Rick with his bad knee. Also offer shelter from rain (umbrellas or a tent) or sun (). And set up a water or lemonade station if it's a hot day or cocoa if it's chilly. "As simple as this sounds, it can be overlooked," notes Savage.


Traditionally, the bride's guests sit to the left of the aisle and the groom's to the right (or the reverse for a Jewish wedding). Reserve the first rows for family, then have ushers escort guests to a spot on the groom's or bride's side of the aisle, or let attendees know it's open seating with a sign that says, "Have a seat—anywhere!"


Customize your service by choosing songs and readings, or by writing your vows. Look to poetry, literature, song lyrics, and even your own love letters . Feel free to "think outside the Canon-in-D processional, and pick songs that really speak to you," says Kalabokes. For her own wedding, she chose "I've Got You Babe" for everyone to walk in to, and Queen's "You're My Best Friend" for the recessional.


Schedule hair appointments for three hours before and makeup appointments at least an hour before; you won't be harried and attendees won't be kept waiting. Also test-run a few different options beforehand. No bride wants an ugly surprise the day-of!


Order , as well as any extras for the wedding day. These include everything from cake knives and toasting glasses to guest books and unity candles.


And while you're treating them, let them treat you, by asking your closest guests if they'd be willing to .


Are you doing a garter toss? Buy the garter. Have your rings been bought? Get them now. Want a signature cocktail at the reception? Start concocting.


And make sure your venue has it's loose ends tied as well. Power, for example, is a huge thing to check on. Is there enough for your performers and décor? Where are the outlets?


By now, your ceremony should be finalized, but small details still need to be taken care of. Arrange seating charts, confirm who'll be reading and toasting, , and print your programs. Also shoot your vendors a day-of schedule, so that they're on the same page as you are.


If rehearsal dinner invitations haven't been mailed, send them now. Then, research your state laws and secure your marriage license. You won't be official without it!


Make sure your photographer knows the and your band or DJ knows the playlist. Whoever's decorating the reception site should be well informed, and transportation leaders should be assigned if lots of site-to-site guest travel is involved.


Also run the final head count by your caterer. There's nothing worse than too little food!


Job permitting, "Take a few days off before the wedding," says Karen Kaforey, of . "You need the time to wrap up details, greet traveling friends and family, go to appointments, and to breathe!"


Details to Wrap Up


  • Picking up your dress and the rings
  • Putting together favors and welcome bags
  • Confirming delivery and arrival times with vendors, hairstylist, and makeup artist

Tasks to Assign


  • A guest-gatherer for photos on wedding day
  • A day-of point person for guest questions and concerns
  • Someone to take wedding gifts home post-reception

Think like a Boy Scout, and be prepared. You'll need all of the following gear on the big day.


You Should Bring


  • Your dress, shoes, undergarments, and jewelry
  • The groom's and attendants' gifts (if you didn't give these tokens of appreciation the night before)
  • Your vows, if self-penned, and the wedding bands to hand off to the best man

Your MOH Should Bring


  • Ibuprofen
  • Bobby pins
  • A sewing kit
  • Earring backs
  • Buttons
  • Krazy glue
  • Deodorant
  • Baby powder
  • Stain remover

Day-before tasks include everything from arranging tip envelopes (for certain vendors and waitstaff) to preparing snacks for the getting-ready rooms (unless they've been pre-ordered through your caterer).


To look your best on your special day, invest in a mani and pedi (you'll need the break, we promise!), and after confirming times and addresses with your transportation (limo, etc.) service, head over to your rehearsal dinner and practice, practice, practice.


Naturally, you'll have butterflies in your stomach. But will keep you smiling and glowing.


Hydrate: "It's not just an important day, it's one of the most 'talky' days of your life," says Savage. Sip water regularly as your wedding day approaches, and take it easy on the alcohol. And while a massage sounds relaxing, don't have one just before the wedding; it can be dehydrating.


Eat: has never been more vital. Be a blushing—not fainting—bride.


Don't Rush: You can take your time, within reason. Allow up to 15 minutes for stragglers to find seats, but don't annoy guests with excessive primping.


Charge your phone (just in case!) and gather family and guests for pre-ceremony photos.


Weather looking dicey for your walk? Check the app for minute-by-minute predictions. For the best natural light, plan portraits using the app. Get guests to share photos with the app.


Your monumental day will go by so fast. Take care to stay in the moment.


First, stay close to your new spouse. "Try to stick together the entire reception," says Kaforey. "Having shared moments of your wedding is so important to set off on your life as a couple."


Also, don't forget Dad. If you have a good relationship with your father, build a memory by with him after you're dressed, Savage suggests. "It gets forgotten in the first look with the fiancé." The same reasoning goes for mom, your sibling, or a grandparent.


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Winter Hipster Party Outfits that make Meghan Markle & Chloe Kardashian jealous

Hi there fashionista! This week we answer your most frequently asked fashion questions.


What is Hipster Style?

Being a hipster is about pushing boundaries; it’s about experimentation and clashing prints together for a powerful fashion statement. It’s no secret that it’s a unique but casual fashion style that has lasted through the 80s, 90s, 2000s and beyond.


Regardless of how much it is stereotyped, the 1990s hipster street style is one of the most unique fashion trends on the streets of the modern fashion world. Unique in concept and bold in experimentation, there’s no trend quite like hipster fashion style.


Women are empowered with this distinct fashion and that’s definitely not a surprise, considering how attractive the style can be. Despite being casual, it’s fashion that still manages to turn heads at any party. Whether you're looking for the best casual Summer outfits or the most edgy Winter outfits, the grunge hipster style makes you stand out in all the right ways.


How to master the 1980s women’s grunge fashion look

Here’s how to master the women’s grunge hipster style:


1. Add purposely distressed clothing: ripped, light wash denim jeans work well.

2. Wear a rock band t-shirt. Think Nirvana, Led Zeppelin, Rolling Stones, and all the other great 1990s rock bands

3. Tie a plaid sweatshirt around your waist, or wear a cool plaid skirt

4. Layer oversized chunky knit sweaters and scarfs

5. For an extra edgy vibe, wear birkenstock shoes or chunky black motorcycle-style boots.


What color plaid should I wear?

Plaid is no longer just about red and black colors. There are exciting new combinations – blue & black plaid paired with pretty lace dresses featuring 80’s rock emblems, leather jackets paired with leg warmers and magic green & white plaid, schoolgirl uniforms touched up with fierce embellished pumps


There’s even more casual plaid fashion options of vintage plaid pants with pop culture tees, flower crowns, spiked bracelets, and belts. Plaid with block heels, and lots and lots of new & different prints & patterns. The end result? Extremely bold and equally impressive hipster style.


We’ll let you in a fashion industry secret: wear your favorite color girl! It’s not all about what’s on trend, it’s about wearing a color and style that makes you feel happy. It’s time to remove limitations from fashion.


True hipsters let their creative imagination run wild when it comes to fashion. This is why women’s hipster street style fashion is making its mark in the fashion industry all over the world.


If there’s one thing we’re quite sure of, it’s this: hipster street style is fashion that will never be outdated or obsolete. This is everlasting fashion – born without limitations and meant to go on forever! Casually chic, stylishly sophisticated, and seriously edgy, it’s hard not to fall in love with all the different forms of hipster street style fashion.


Winter party ready with these powerful plaid pants.
Winter party ready with these powerful plaid pants.

2744   Striped Shealth Dress_1
2744 Striped Shealth Dress_1

Buy this best selling Girl Gang rock t-shirt before it’s sold out!
Buy this best selling Girl Gang rock t-shirt before it’s sold out!

Absolute plaid hipster perfection. What an incredible winter party outfit!
Absolute plaid hipster perfection. What an incredible winter party outfit!

A grunge denim jacket is a must for hipster style.
A grunge denim jacket is a must for hipster style.

A vintage rock band tee is a powerful combo with this gorgeous green jacket & black 90s style jeans.
A vintage rock band tee is a powerful combo with this gorgeous green jacket & black 90s style jeans.

Delightful cute hipster outfit with over the knee boots and a long cardigan. A black hat completes this great winter style.
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Distressed denim jeans always look best with a band tee and casual black jacket.
Distressed denim jeans always look best with a band tee and casual black jacket.

For the best winter hipster party outfit, pair cuffed denim jeans with a rock tee and cozy sweater.
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Hipster grunge look leather skirt camo jacket.
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Layer your outfit with biker style jackets and edgy plaid sweaters for a timeless hipster street style.
Layer your outfit with biker style jackets and edgy plaid sweaters for a timeless hipster street style.

Mix it up with stripes instead of plaid this winter season.
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Nothing says hipster casual fashion as much as a plaid scarf layered with the best teddy bear jacket! Selling Fast.
Nothing says hipster casual fashion as much as a plaid scarf layered with the best teddy bear jacket! Selling Fast.

Pair a cozy teddy bear jacket with distressed denim and cool white sneakers.
Pair a cozy teddy bear jacket with distressed denim and cool white sneakers.

Plaid print grunge 90s skirts are the best fashion accessory to wear this winter.
Plaid print grunge 90s skirts are the best fashion accessory to wear this winter.

This cozy teddy bear coat is the best selling jacket of the winter season. It goes with literally every outfit.
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To mix it up, opt for a pleated metallic skirt & biker chic leather jacket & boots min
To mix it up, opt for a pleated metallic skirt & biker chic leather jacket & boots min

Yasss Queen. This grunge hipster outfit is pure gold.
Yasss Queen. This grunge hipster outfit is pure gold.

Such a sweet girly hipster outfit
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Wild and natural looking wedding flowers with grasses and country garden blooms

seasonal wedding flowers with wild grasses and berries
seasonal wedding flowers with wild grasses and berries

Following up from my post about using grasses in wedding arrangements and bouquets, I wanted to share some pictures of from Susanne at The Blue Carrot in Cornwall, one of the businesses listed in the flower section of the directory. She got in touch with me after the original blog post to say that she loves using grasses in her arrangements and to share a couple of pictures.


Thought you’d all like to see some on a dreary January afternoon! Any favourites?


The Blue Carrot seasonal wedding flowers
The Blue Carrot seasonal wedding flowers

I love these deep wine colours with the silvery green grasses and foliage, and the spray of blackberries too.


Seasonal wedding flowers in Cornwall
Seasonal wedding flowers in Cornwall

A white and green flower arrangement with dill flowers, furry grasses, white dahlias and a single white foxglove – gorgeous.


country garden seasonal wedding flowers with grasses
country garden seasonal wedding flowers with grasses

I love the yellow-orange nasturtium’s in this arrangement, especially alongside those big showy pink dahlias. More of those gorgeous silvery green grasses and poppy seedheads.


natural locally-grown wedding flowers Cornwall
Another pretty yellow and white combination with silvery green foliage – aren’t those yellow poppies so delicate.

wedding bouquet yellow poppies and grasses
wedding bouquet yellow poppies and grasses

The added touches of peach and lilac in this one completely transform this pretty arrangement – it really does look like you’ve wandered through a beautiful country garden (I wish mine looked like this!) picked a little bit from here and there.


natural wild looking wedding flowers
natural wild looking wedding flowers

If you are getting married in Cornwall and love this natural style, why not get in touch with Susanne and see if The Blue Carrot could do your wedding flowers. Visit The Blue Carrot for more details or contact Susanne at susanne@thebluecarrot.co.uk.



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Why I shut down WeddingLovely (or, the dangerous lure of barely profitable bootstrapped businesses)

Ever since I shut down WeddingLovely at the end of 2018 without much fanfare, I’ve received a lot of messages from folks asking why I shut down.




It’s a reasonable question. After a few years of heavily promoting how awesome we were doing, and showcasing it as a successful side project that seemingly didn’t take up much of my time, it seems strange to outsiders to just turn off that flow of money.


From my Indie Hackers article about WeddingLovely.
From my Indie Hackers article about WeddingLovely.

Hindsight being 20/20, I should have shut down WeddingLovely in 2015. Or even 2012. It wasn’t until it was off my plate that I realized just how much potential future opportunity it robbed from me.


This brings me to the topic of bootstrapped and lifestyle businesses and what happens when the business is merely doing... okay.


It's only now that I've moved on that I realized how much work I had put into WeddingLovely even when it was "running itself" and how the mere fact that I had WeddingLovely on my brain prevented me from looking at other opportunities. I'm now the Program Manager at TinySeed, a dream job, and had I not shut down WeddingLovely and let it continue to "run itself," I probably wouldn't have felt comfortable looking for a new job. In this alternate universe, I wouldn't have the job I love today.


Why did I shut down WeddingLovely, and why should I have done it earlier?


A lifestyle business will never be completely hands-off.


Yay, I hired people to continue marketing WeddingLovely, freeing up my time to do other things!


Except, the time given back to me was filled with other tasks. Payroll. Taxes. Setting up Asana and project management. Answering questions. Asking questions. Filling in at random, unexpected times when my employee has an emergency.


Personnel aside, there is also development upkeep. Needing to update the Python packages that my site used. Dealing with DDoS attacks. Updating and upgrading servers. A bug will pop up on a part of the site that hasn’t been updated in years and yet suddenly there’s an issue that requires attention.


These interruptions prevented me from feeling like I could go full-time on other products or ideas, leaving me working part-time on a lot of little things, which isn't very fun or productive.


A business you’re ignoring won’t grow.


It would be lovely if we could build and release products into the world and walk away to let them grow on their own. Unfortunately, without consistent time spent on marketing, it’s very unlikely (and near impossible) that your project will grow or even break-even.


For extra income, folks (myself included) will often write books, as they seem like something that, once written, will consistently bring in extra revenue. An evergreen product.


With my books (matching the experiences of other authors out there), the book will be released to some amount of fanfare, and then sales will slowly drop month over month until the book is essentially dead. Unless consistent time and effort is spent marketing the book after it was released.


This effect is magnified for less-evergreen products. Even while viral-components like referral programs, social sharing, etc. can help a product continue to bring in consistent revenue, without time spent on marketing and sharing your product, pretty much every product will slide into irrelevance.


With WeddingLovely, I gained businesses year over year through our freemium businesses, but the percentage of folks who moved to a paid account would only go up with effort and time spent on my end, regardless of the systems we set in place to try to make it all happen automatically (drip email campaigns, automated reminders based off of events or time, social share asks, content marketing).


I hired folks so WeddingLovely had just-enough hands-on effort on marketing, but the years where I was personally engaged and growing the business were light years ahead of the years where I tried to be hands-off and just take advantage of the income.


It’s hard to think clearly about how a barely-profitable business is actually doing without a major negative event.


With WeddingLovely, I tried to diversify my revenue from multiple sources, but after about five years, the amount of income tipped towards affiliate revenue from our blog, mainly from a few articles (and one in particular) that reached the top of the search results for a few key queries in Google.


I knew this was a tenuous position to be in and that I couldn’t rely on that revenue to stick around forever (Google giveith, Google takeith away), but it still grew to be a significant portion of WeddingLovely’s revenue.


And then the day I knew was coming happened — our main article dropped in the results from #1 to #3-5, and our affiliate revenue nose-dived.


Having a barely-profitable business means that there isn’t a lot of wiggle room in the bank. Ever. And when this event happened, I now only had a few months of runway to pay my employees. I wasn’t being paid myself, and I had to decide in that moment whether it was worth me coming back to WeddingLovely full-time to right the ship (again… taking no income for myself), or use this moment to finally reconsider how things are going and decide to shut things down.


Without our revenue cratering like that, it was easy to ignore the bits and pieces of time I was losing over the months and years to WeddingLovely without a lot of benefit in return. It was easy enough to justify the time spent on administration and personnel since the business was, technically, profitable. It took a fairly major event to be the catalyst for change, but honestly once the change was decided, I realized that it should have been done way earlier.


A middle-of-the-road business can rob you of future opportunities.


After shutting down WeddingLovely, I finally felt comfortable looking for a full-time job (with a lot of trepidation, mind you — after being largely self-employed for the last ten years, having a boss wasn’t exactly my cup of tea).


Fast forward a few months, and I’ve landed as the Program Manager at TinySeed. I love my job.


I used to be in the mindset that a “real job” wasn’t for me — that I would plug along creating little projects and businesses that made money online, no boss, no manager, no schedule, and that’s what I would be doing for the rest of my life. Turns out (of course) what I needed was to find a job like I have right now, that there is a dream job out there for me.


Could I have discovered this five years ago? How different would my life look like now? I am incredibly thankful that the stars aligned, that I shut down my business when I did because if I didn’t, I wouldn’t have the job I have now. Had I continued to plug away through 2019 on a barely-profitable business that wasn’t making me happy, that was just doing good enough, I wouldn’t be where I am now.


My recommendation: Pay attention to your metrics — both business and personal.


If I was to do WeddingLovely over again today, this is what I would do differently:


  • Really track my metrics. Dive into all the acronyms: ARR, MRR, ARPU, etc. I avoided tracking these because then it was easier to ignore the actual health of the business and just go by gut — but my gut hates change, so I would lie to myself and say things were going awesomely (without data to back it up), when things were doing middling-to-poorly.
  • Quarterly, track how I am feeling. Am I enjoying myself? Is this something that brings me joy? I never was a “weddings” person myself (I actually skipped the whole wedding business myself and eloped in Vegas). So, I was working on a business in a field I wasn’t passionate about, not making much money myself, and had I really thought those things myself, I probably would have realized I needed to move on sooner.
  • Be excited about shutting things down and trying something new. I let the fear of being a “failure” and wanting a good outcome from my time (an acquisition) overtake reason. I was afraid of the effort (and money) needed to shut down a corporation. I was afraid of the reaction from my customers, my investors, and my friends. Now that I’ve gone through it, ripped the band-aid off, I realized it’s not as painful as I thought it would be. Investors had already moved on. Customers were disappointed but had plenty of other newer and more exciting competitors to use. Friends were supportive.

Working on and building WeddingLovely was such a transformative, educational part of my life. The lessons I learned from building that startup I will take with me to every future project and job. I wouldn't be where I am today without the experiences of WeddingLovely.


That said, with those experiences came a lot of mistakes and lessons learned. Here's hoping that by nitpicking my experiences, I'll help you avoid the mistakes that I made.


Want more? Recently I recorded a podcast on Rob Walling's podcast, Startups For the Rest Of Us, where I further delved into my experiences with WeddingLovely, a near-acquisition with Etsy, and other stories from my time running the business. Check it out here if you're interested in more.


* WeddingLovely took two, very tiny rounds of money, but was essentially bootstrapped otherwise. I’ll speak about it here as if it was entirely bootstrapped.


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Wedding Tip Tuesday #29


Wedding Tip #29:


On your RSVPs, put a line for a requested song. This way you will know what your guests want to hear and they will get excited when their song comes on.


I just love this idea - this is such a fun idea to help make your guests feel special. You could the idea as is - by asking for a requested song. You could also use this general idea if you are having signature drinks at your reception and ask everyone what their favorite drink is and use those to create your drink menu. Use your imagination!


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Your Ultimate Wedding-Planning Timeline

Abby Jiu Photography Congratulations! The love of your life has popped the question, and you've said yes. Now that you're on the pat...