While the type and details featured on your wedding invitations are important, negative space is equally important when it comes to achieving a balanced, cohesive design. Negative space (otherwise known as white space) is, quite simply, the open space that surrounds an object or collection of typography.
Why is negative space so important? This airy space helps define the boundaries of the objects present on your invitations while bringing balance to the overall composition. Negative space also gives the text and design elements space to breathe so nothing feels to cramped or forced, allowing the finer details to really shine. Another important benefit of negative space in invitation design is that it directs your wedding guests' eye and helps them focus in on the important content. If a wedding invitation had text and illustrations filling the entirety of the paper, it's more likely that a guest would miss a crucial detail.
Take this invitation, for example. Natalie Choi Events and Refine Studio worked together to create this contemporary suite, and it's clear that leaving ample empty space is what made the design so successful. Plus, a Simply Rooted styling surface and Susie Saltzman ring helped style the suite in a modern-meets-romantic way that was totally wow-worthy.
While modern, clean, and contemporary design may come to mind when you first think of negative space, that doesn't necessarily have to be the case. Negative space invitations can just as easily be ethereal and romantic with calligraphy and deckle-edge paper.
No matter your big day's aesthetic, wedding invitations—and all wedding stationery for that matter—can benefits from well-designed concepts that focus on thoughtfully incorporating negative space. Ahead you'll find examples to inspire you to incorporate negative space into your own paper goods.
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